Instagram Promises In-Feed Ads in the ‘Next Couple Months’

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

April 5, 2024 by Chief Marketer Staff - Futbol

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

April 5, 2024 by Kaylee Hultgren - Event Marketing

How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year

March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation

7 Ways to Promote Your Brand’s Awards and Achievements Authentically

February 23, 2024 by Chief Marketer Staff - Award Promotion

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

February 16, 2024 by Kaylee Hultgren

The Case for Mandatory Profile Verification to Build Trust and Credibility on Social Networks

January 19, 2024 by James Mawhinney, founder and CEO of Media.com - Brand Reputation

How Three Brands are Using OOH to Amplify Gamification Strategies

January 16, 2024 by Andrew Turner - advertising

State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

January 12, 2024 by Chief Marketer Staff - Experiential Marketing

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

January 5, 2024 by Chief Marketer Staff - Brand Sponsorship

Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

December 28, 2023 by Kaylee Hultgren - College Football Marketing

2023 Top Women in Marketing Honorees Revealed

December 14, 2023 by Chief Marketer Staff - 2023 Top Women in Marketing

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

December 8, 2023 by Kaylee Hultgren - brand marketing

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

December 1, 2023 by Kaylee Hultgren - Brand Experiences

The 2024 Agency Elite Top 100 From PRNEWS

November 30, 2023 by Chief Marketer Staff - agencies

2023 PRO Awards: Winners and Finalists Announced

November 15, 2023 by Chief Marketer Staff - 2023 PRO Awards

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

November 2, 2023 by Chief Marketer Staff - CMOs

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

October 27, 2023 by Kaylee Hultgren - Beauty Marketing

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

September 22, 2023 by Chief Marketer Staff - AI

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

September 22, 2023 by Kaylee Hultgren - Beauty Marketing

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

August 25, 2023 by Kaylee Hultgren - BEHR Color of the Year

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

August 25, 2023 by Kaylee Hultgren - PRO Awards

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

August 18, 2023 by Kaylee Hultgren - advertising