Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
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Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in.
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
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