Posted on by Patty Odell

Millennials will account for a third of retail sales in the same year. Businesses not thinking about how to interact with this generation are in serious trouble.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.