In a First, McDonald’s Ties Sales to its App

Posted on by Patty Odell

When McDonald’s launched its first app last summer, called McDonald's MobileMcDonald’s Mobile, the strategy was to encourage downloads with rewards, like a free sandwich to the first 8 million users who downloaded the app. Users find menu items, store locators, a loyalty program, as well as coupons and discounts to encourage them to go into a restaurant.

What McDonalds found was that for the first time it could tie its digital strategy to an increase in restaurant sales; A stunning milestone that all marketers can only hope to achieve. McDonald’s CEO Steve Esterbrook shared the details with investors.

“We begin 2016 in a much better place than we were 12 months ago,” he said.

Optimizing Mobile Apps for Lead Gen

How to Get App Users to Turn on Location Services: 3 Tips

Mobile App is Smooth Sailing for Princess Cruises

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!