Immersing Customers in Event Marketing

 

Immersing customers in an event marketing experience to create engagement before, during and after a live event.

No longer content with just reaching customers and prospects at a live event, marketers are now engulfing them in an experience. It’s never been more important—or urgent—to take advantage of the time leading up to an event and to capture rich, valuable data from attendees at the event that can be analyzed to improve the next event. Then, the challenge is to extend the life of that remarkable experience you just staged, not just a mere few weeks, but for months and months.

In this Event Marketing Special Report you will learn:

  • Consumer Special Report Best practices for making live events data driven
  • How to extend the life of an event
  • How attendees value and engage with mobile apps
  • Ways to collect metrics/data points through event marketing
  • Johnson & Johnson case study

Get Report Button

Consumer Special Report

Thank you for downloading this report.
You may also find these reports of interest.