IKEA Puts Employees on the Road to Provide Home Makeovers

Posted on by Chief Marketer Staff

Stuart Elliott (NYT)

IKEA Home TourIKEA is out with a new campaign that sends five employees on a yearlong road trip to provide families with makeovers that use merchandise from local Ikea stores. The results will be featured in a web video series chronicled by the employees and produced by Ikea.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.