IKEA Puts Employees on the Road to Provide Home Makeovers

Posted on by Chief Marketer Staff

Stuart Elliott (NYT)

IKEA Home TourIKEA is out with a new campaign that sends five employees on a yearlong road trip to provide families with makeovers that use merchandise from local Ikea stores. The results will be featured in a web video series chronicled by the employees and produced by Ikea.

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