Ideas for Linking Campaign Performance and Revenue
What are your goals for 2016? If you’re like most marketers, linking the performance of your campaign with measurable ROI is at the top of the list. But what’s the best way to make that happen?
Join us for “6 Steps For Linking Campaign Performance & Revenue,” a free webinar on Wednesday, Dec. 16 at 2 p.m. ET and learn how to create a six-step blueprint for achieving your marketing goals in 2016.
Kevin Bobowski, vice president of demand generation for Act-On Software will offer insight on how to create tiered goals, effective metrics for evaluating marketing return on investment, the traits of high-performing marketing departments and more.
Goals for winning marketing goals should be broken out into key performance indicators, stretch goals and dream goals, according Act-On. Once you know what you’re working towards, you can create a theme that embodies the unifying idea behind your products and campaign.
Effective campaign themes should be simple to understand, focus on buyers’ pain points, be relevant through all stages of the buyer’s journey and endure the test of time.
Once you know your theme, you can figure out which tactics will work best for your campaign and brand. As you plan your activities, it is key to gauge how prepared your team is to execute your initiatives. In the webinar, attendees will learn how to create readiness assessment, looking at factors such as:
- Whether the staff has the bandwidth for the project
- What content is needed
- The readiness of data
- Tech needs
- Internal review processes
To sign up for this free webinar, click here. All attendees will receive the eBook “The High-Performance Marketing Plan: A 6-Step Blueprint to Exceeding Your Goals.”
