Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research. And, 46% of marketers with mature lead management processes have sales team that follow up on more than 75% of marketing-generated leads.
On Wednesday, May 21, Marketo CMO Sanjay Dholakia and Forrester analyst Lori Wizdo will present “Lead-to-Revenue Best Practices: Driving Pipeline Growth Across the Enterprise,” a free webinar on how automating the lead-to-revenue process improve your organization’s sales pipeline.
Dholakia and Wizdo will discuss criteria for selection a winning marketing automation platform and offer tips and best practices for creating customer-centric and personalized multichannel marketing campaigns. All attendees will receive a copy of the “Forrester Wave Lead-to-Revenue Management Platform Vendors Q1 2014” report.
A good marketing automation system is more than just a messaging platform. It helps marketers coordinate all their messaging, from website posts, landing pages and search, to email, text messaging, social interactions and beyond. Marketing automation enables marketers to create an effective workflow, track key performance indicators for campaigns, and use data for internal alignment and messaging.
For more information about the webinar and to register, click here.