HP Hits 1 Million LinkedIn Followers: Takeaways for Marketers

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HP has become the first company to get 1 million followers on LinkedIn. This infographic reveals some details about this audience:

HP - 1 million LinkedIn followers

The key section marketers should focus on is the last one: “Why do followers matter?” HP reminds companies that their LinkedIn followings are bigger than the number they see on the page.

To drive home the significance of its 1 million followers on LinkedIn, HP shares four ways this audience is valuable:

1)

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