Row of matches

Posted on by Patty Odell

influencer marketing

One match lighting many others. Leadership, motivation, inspiration and chain reaction concept. EPS 8 vector illustration, no transparency

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.