Posted on by Patty Odell

Storytelling in Marketing

Storytelling in marketing is about making choices, creating stories we can relate to and standing up to the lawyers and others who want to water down your story.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.