How to Prepare Your Email Campaign for Black Friday
Black Friday is just a week away, and with retail spending expected to rise this year, it’s crucial to make sure your email campaign is optimized to bring in more sales and better engagement. For starters, make sure you know what you’re offering. This requires an understanding of your budget and expected return. Knowing this will help you write your email subject line. Speaking of subject lines, you should be sure to grab readers’ attention and encourage opens. Tell them exactly what they can expect when they open your email and put some urgency behind it to compel them to act now. Black Friday, like other special occasions, is a good time to get creative with your email template to make it stay out while sticking true to your brand. Also remember that frequency is key. The first email should be sent 3-4 days before Black Friday, then a second email should be sent two days before Black Friday. On Black Friday, send one or two emails. Monitor deliverability rates, too. Oh, and don’t forget your social media accounts, landing pages, blog posts, press releases, mobile efforts and testing your site. (MailerMailer Email Marketing Blog)
