How to Overcome the 10 Most Common Social Media Marketing Pitfalls

Posted on by Patty Odell

Social media marketing is becoming less mysterious, but there is still much trial and error going on. We wonder why a cat’s grumpy facial expressions can deliver millions of views, but only several hundred people download a coupon for a new product you’re posting about with what you deem relevant, engaging content. Yes, it remains a mystery at times.

The Chicago Tribune’s Innovation Hub brings us an article that can help. It outlines the 10 most common social media marketing challenges and adds fixes for each one.

For example, one tip is to look at the “decline of organic reach as an opportunity in disguise” by boosting a Facebook post or using a combination of tools like Facebook Audience Insights and Twitter Audience Insights.

That’s just one of the 10 challenges and fixes sorted out for us. Read on for the other nine.

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