How to Measure and Boost the ROI of Your Content Marketing Efforts
A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics to do just that.
Here are some of the important steps:
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