How to Get More out of Conversion Confirmation Pages

Posted on by Chief Marketer Staff

(Search Engine Watch)

action225Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer relationships.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone