How Text Messaging Can Drive App Engagement and Revenues
(MarketingProfs)
Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep app, one of the largest mobile social discovery platforms, and three rules marketers should keep in mind to ensure app success.
