How Small Businesses Can Start Using Foursquare and Show Users Some Love

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Foursquare has been sending the equivalents of candy hearts, heart-shaped boxes of chocolate and charmingly cheesy greeting cards small-business owners’ way lately.

The location-based social network hasn’t been too coy about its desire to be close friends

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by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



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