How Marketers Should Create Email Marketing Messages: Part 2

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Earlier this week, we covered some of the basics of how marketers should create effective email marketing messages to generate leads and compel desired actions.

Email marketing messages

To finish this two-part series, here are some more helpful pointers from experts regarding the crucial elements of all marketing emails.

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While marketers may want to stuff as much as they can into a single email, they should rein themselves back a bit and remember that they have to make it obvious to the recipient what they should be doing once they open an email.

“‘We have one touch point with the customer — and so much to offer them!’ This isn’t useful to the customer,” says Paige Tintle, marketing manager at


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