Hostess Runs Summer On-pack Promotion Around Baseball

Posted on by Chief Marketer Staff

Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.

The “You Could Win A Dream Road Trip” promotion offers three grand-prize winners and their families the chance to attend a Major League Baseball game in the city of their choice. In addition to the grand prizes, more than 200 daily-prize winners will receive $100 Stub Hub gift cards redeemable for approximately four home game tickets.

In stores, customers will find messaging about the promotion, along with a unique code, on multipacks of Hostess Twinkies, Hostess Chocolate CupCakes, and limited edition Hostess Baseballs—cup cakes with vanilla icing and red icing “stitching.” People then register the codes online at and play the “Home Run Challenge” game for the chance to win. The promotion began June 20 and runs through July 23.

Hostess is taking advantage of people coming to its website by offering a second promotion, “Cupcake Jackpot.” The sweepstakes celebrates Hostesses cupcake flavors by offering registrants a chance to win $25,000 and other prizes by taking a poll to choose their favorite flavor—chocolate, golden, strawberry or orange. (So far, chocolate has a wide lead).

The site also offers a recipe for the upcoming July 4th holiday weekend, The Patriotic Twinkie Pie.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone