Honey Maid Responds to Anti-gay Comments: Video

Posted on by Chief Marketer Staff

Nathalie Tadena (CMO Today)

branded videoThe Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with a new artistic video showing the difference between the number of negative ads, versus the number of positive ones.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.