Hillshire iBeacons Market Craft Link Sausage

Posted on by Chief Marketer Staff

Ellen Jean Hirst (ChicagoTribune)

HillshireAn in-store test using Beacons for Hillshire product notifications appears to have gone well, Dave Ervin, director of integrated marketing for Hillshire, tells this author. Some interesting results noted here, but the brand is cagey about sales improvement.


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