Posted on by Patty Odell

Kari Culetto of Las Vegas craft her winning entry which she calls "Quilted Enchantment." The gown's 1,500 hand-cut butterflies and a six-foot cathedral train earned the raves of judges and the $10,000 first prize.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.