Google Will Show Users’ Names and Profile Photos in Ads

Posted on by Chief Marketer Staff

Claire Cain Miller and Vindu Goel (NYT)

Google-plus logoGoogle’s reviews, search results and ads are about to get a lot more personal. Last Friday, the company announced an update to its terms of service (which will go into effect on Nov. 11), which included plans for “shared endorsements,” or the personalization of recommendations by including Google+ users’ names and photos, along with their ratings and comments.

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