Google Updates Algorithm to ‘Improve Diversity’ Domains in Search Results

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more global. Read on for more news and insights to get your day started.

Industry News and Perspectives:
Google’s New Algorithm Update Includes More Domains in Search Results
An update to Google’s algorithm corrects an issue that caused some search results to be dominated by pages from the same domain. The update “improves the diversity of search results in terms of different domains returned,” according to Matt Cutts. (Search Engine Land)

How to Build a Great Content Marketing Team
The realms of search, social and content marketing have converged, which means if all you do is SEO, you’re probably not doing a good job. Silos need to be broken and projects need to be divided into three deliverables: 1) content auditing and strategy, 2) content development, and 3) blogger outreach and social promotion. (Search Engine Watch)

What the iPhone 5 Means for App Marketers
The new iPhone 5 is notable not only for consumers but for brands and marketers as well. Marketers need to ponder the cost of building apps and how brands will see app development as an investment. Budgets should include ongoing maintenance for iOS software updates. (ClickZ)

An Analysis of a Wall Street Journal Landing Page
Here’s a look at a Wall Street Journal landing page that showed up after clicking on a Google AdWords ad triggered by a search for “get financial news.” Five conversion-rate experts share their analysis of the page, along with ideas on how to improve results. (The Daily Egg)

How to Master Holiday Emails
How can marketers deliver the perfect email message during the holiday season? An expert from Responsys offers some advice, including that Thanksgiving, not Black Friday, is the time when retailers and shoppers start getting active; free shipping should be highlighted; and emails should be mobile-friendly. (Multichannel Merchant)

Daily-Deals News:
Groupon Looks to Become More International
According to Groupon’s vice president of global sales, the company has an advantage being in 48 countries and it will look to leverage that by developing cross-border and multi-country deals. “We can do national deals with retailers not only in the United States or Europe, but in countries where they would like to build their footprint in, and some of them are starting to realize that opportunity now,” he said. Groupon’s stock price surged nearly 11 percent Friday, closing above the $5 mark for the first time since mid-August. (Chicago Tribune, Crain’s Chicago Business)

Disney Launches a Daily-Deals Website
Disney has launched Disney Family Deals, a site that will offer local deals on events, services and products. But will the site eventually run out of Disney-related deals to offer? (BSCKids)

LivingSocial Focuses on Repeat Business, Data
LivingSocial is focusing on encouraging repeat business from both merchants and consumers in the U.K. The emphasis is less on sales and more on the quality of its subscriber and merchant base. LivingSocial’s “granular” data is one thing that keeps merchants and brands coming back for more, and there’s potential to monetize this to bulk up its revenue stream. (Marketing Week)

Groupon’s Accounting Chief Needs to Bring Credibility to the Company
Brian Stevens, Groupon’s new chief accounting officer, will have to help the company right its woeful accounting ship. However, Groupon has improved things a bit in the second quarter. (NASDAQ.com)

CauseRocket: Daily Deals That Raise Money for Causes
CauseRocket is a daily-deals site that also raises money for cause-based organizations. Though the merchant takes a smaller payment than usual, the deals offered by the site don’t look like hugely discounted daily deals, which means bargain hunters are less likely to show up for a one-time purchase and never return. (TechCrunch)

Blogs of the Business:
Feature Friday: Link Preview
A great feature in Chrome for Android is “link preview.” When a user touches a part of a Web page with a lot of links on it, a pop-up appears to enable the user to choose the exact link they want. (A VC)

Panasonic KX-TGP500
Fred offers his take on the Panasonic KX-TGP500, a wireless SIP phone. He strongly recommends it, and strongly recommends that landline users go VoIP. (A VC)

Cross Network Utility and Networks
Many startups looking to build networks start by connecting with existing networks