Google Unveils the ‘Full Value of Mobile’ Initiative to Show Mobile’s True Value

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On Tuesday, Google took the wraps off of its Full Value of Mobile initiative to help marketers and businesses understand how mobile impacts them online and offline.

Google Full Value of Mobile

The initiative aims to help marketers get a better understanding of mobile attribution. It includes a calculator tool that helps businesses:



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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone