Google Unveils the ‘Full Value of Mobile’ Initiative to Show Mobile’s True Value

Posted on

On Tuesday, Google took the wraps off of its Full Value of Mobile initiative to help marketers and businesses understand how mobile impacts them online and offline.

Google Full Value of Mobile

The initiative aims to help marketers get a better understanding of mobile attribution. It includes a calculator tool that helps businesses:



Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.