GiftCards.com, LLC has named Mark Romanelli executive vice president and hired Tim Ludwig to serve as business logistics director. Ludwig will also join GiftCards’ board.
Ludwig is currently president of Business Logistic Services. In addition to owning the company, he is responsible for consulting, direct mailing, and personalization functions, as well as all logistics relating to distribution and fulfillment equipment. Ludwig is charged with establishing and creating a new distribution center.
Romanelli was previously VP at Direct Response Technologies, Inc., where his responsibilities included managing DirectTrack, an affiliate tracking and management system. Romanelli also oversaw sales and operations for the entire company. At GiftCards, Romanelli will oversee all sales and operations.
GiftCards.com is a division of Direct Sites, Inc. The Pittsburgh-based unit provides prepaid Visa debit cards to consumers and corporations to expend as gifts, rewards, or incentives.