George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China

Posted on by Chief Marketer Staff

The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China.

The Lenovo exhibit highlights product features of the computer makers’ laptops, while emphasizing its role as a first tier Olympics sponsor. Lenovo designed the Olympic torch, which is used as a recurring motif throughout its 13,000-square-foot exhibit.

Lenovo is also providing 10,000 pieces of computing hardware and 500 engineers to help disseminate real-time results of more than 300 Olympics events to media and audiences around the world.

Visitors to the Lenovo pavilion will be able to have their photos taken holding facsimiles of the torch in front of backdrops depicting two Olympics stadiums and the Great Wall of China.

The Lenovo World section of the exhibit focuses on the company’s proprietary Veriface facial recognition technology for its computers. Visitors can have their photos taken and transmit them to e-mail addresses.

“We’re using state-of-the-art technology to tell some very interesting stories,” said Robert Albitz, George P. Johnson senior vice president of worldwide creative.

George P. Johnson [http://www.gpjco.com] devised a game to demonstrate Lenovo’s active protection system, which detects sudden motion to prevent laptops from crashing if their dropped or violently jostled. The game features runners on the computer screen; the players make them move faster by tilting the laptops.

Visitors will also be entertained with hourly musical performances. A wall of Lenovo laptops punctuates the exhibit experience.

The two-story Bank of China pavilion conceived by the agency takes visitors through a 20-minute presentation about the bank’s role as an international financial institution over the past century.

It also features an exhibit where visitors can play a virtual stock market game, and a virtual interactive experience where they can play badminton against a member of the Chinese national team using a Wii-like gaming platform. Bank of China is the badminton team’s exclusive sponsor.

“We are using interactive technologies that are engaging, and are story-based,” Albitz said.

Both the Lenovo and Bank of China pavilions feature hospitality suites for private interaction with their clients.

The bank’s pavilion was in development over the past eight months. George P. Johnson worked on the Lenovo exhibits for more than a year.

For more stories on agencies
For more stories on event marketing

Related stories:
Turf War
http://promomagazine.com/othertactics/0801-marketers-help-china/

Coke Recruits Pro-Green Olympic Torchbearers http://promomagazine.com/news/coke_goes_green_olympics_0326/index.html

More

Get Content Like This Delivered to Your Inbox

Chief Marketer Videos

by admin

Chief Marketer Awards

Fusion Marketing - Gold Velcro Industries - Gold Pringles - Gold Bud Light - Gold Bud Light - Gold Target - Gold Coca-Cola - Gold Coca-Cola - Gold HISTORY - Gold Denny’s - Gold Ford Motor Co. - Gold Cottonelle - Gold Intel Corp. - Gold Intel Corp. - Gold Miller High Life - Gold McDonald’s Corp. - Gold Poland Spring - Gold REI - Gold Game of Thrones - Gold Kingsford Charcoal - Gold Pernod Ricard USA - Gold Breathe Right Nasal Strips - Gold Lincoln Motor Co. - Gold Coca-Cola - Gold Mike’s Hard Lemonade - Gold National Football League - Gold Google Asia Pacific - Gold Piper-Heidsieck - Gold 2014 Show Your Joe Campaign - Gold Nike - Gold Cîroc Ultra Premium Vodka - Gold Kmart - Gold Kmart - Gold Coca-Cola - Gold Cotton Inc. - Gold Nike - Gold Malibu Rum - Gold Hostess Brands LLC - Gold HBO - Gold Prevacid 24HR - Gold Samsung Mobile USA - Gold Cîroc Ultra Premium Vodka - Gold Frito-Lay and PepsiCo - Gold Hewlett Packard Co. - Gold FX Television Network - Gold Captain Morgan - Gold American Express OPEN - Gold HBO - Gold Corona Extra - Gold AT&T - Gold World Vision - Gold Gillette - Gold Pantene - Gold Porsche - Gold Duracell - Gold Corona Extra - Gold Microsoft - Gold Cottonelle - Gold Chicago Shakespeare Theater - Gold HBO - Gold Crown Imports - Gold Samsung Mobile USA - Gold The Clorox Co.
 - Gold Pepsi Co. - Gold Oreck - Gold Jockey International - Gold The Art Institutes - Gold Monster Worldwide, Inc.
 - Gold Pepsi Co.
 - Gold HISTORY - Gold MillerCoors - Gold Time Warner Cable - Gold Frito-Lay - Gold American Express OPEN - Gold AT&T - Gold MillerCoors Foster’s - Gold Microsoft Windows - Gold ConAgra Foods, Inc.
 - Gold Coca-Cola - Gold Nestlé - Gold Ford Motor Co.
 - Gold

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM