Geo-fencing for Event Marketers

Posted on by Chief Marketer Staff

David Aubespin (topi)

geo-fencingWith virtually every phone now equipped with a GPS, and users comfortable sharing their location, mobile solution providers are quickly coming up with creative ideas on how to leverage location information. Such solutions have usually been associated with the concept of “geo-fencing”. Hidden in this post are two innovative ways to use geo-fences at events.

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