SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, SAP is the world’s third largest independent software manufacturer.

With SAP Marketing Solutions you can deliver personalized, meaningful experiences at every stage of the customer journey. Gain unprecedented customer insight with advanced Big Data analytics – and leverage that insight to drive customer engagements across all channels including social and mobile. Deliver engaging experience throughout the entire buyer’s journey to build brand loyalty. Run marketing in real time; anticipate and react quickly and be first to market. Explore the Chief Market page to learn more.

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