SAP

SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, SAP is the world’s third largest independent software manufacturer.

With SAP Marketing Solutions you can deliver personalized, meaningful experiences at every stage of the customer journey. Gain unprecedented customer insight with advanced Big Data analytics – and leverage that insight to drive customer engagements across all channels including social and mobile. Deliver engaging experience throughout the entire buyer’s journey to build brand loyalty. Run marketing in real time; anticipate and react quickly and be first to market. Explore the Chief Market page to learn more.

Research from this company:

• Global Customer Experiences Trends and Best Practices
• The Tech-Savvy CMO Meets the Customer-Driven CIO
• Differentiated Commerce The Omni Channel Imperative
• What Every CEO Should Expect from their CMO
• 5 Core Principles for Driving business Value
• IDC White Paper: The Math of Modern Marketing: How Predictive Analytics Makes Marketing More Effective
• The Power of Big Data for Marketers
• Customer Reference Video — Vodaphone Netherlands Helps Customers Enjoy Their Mobile Life
• Solution Overview Video — SAP Customer Engagement Intelligence
• Thought Leadership Video — Tame Big Data with the Right Questions
• CMO Council Paper — Best Practices in Big Data Engagement: Capitalizing on Big Data Opportunities
• Best Practices in Mobile Relationship Marketing and Engagement