Gated

Sitecore’s new guide, straight from its Virtual Marketer Day global digital conference, will provide your business tools and tactics for overcoming the content crisis.

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step. Download the ebook to Learn More.

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.

Partner Content by: Southeastern University Online Type: Article Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most. Why are podcasts so popular? For…

Partner Content by: Concordia University, St. Paul Online Type: Infographic