Marketer’s Guide to Qualifying, Routing, and Scoring Inbound Calls to Optimize Sales

By: Ifbyphone, Inc.
Length: 14 pages
Type: White Paper

Inbound calls are the #1 driver of revenue. But creating marketing campaigns that drive calls isn’t enough – you must also control how calls are qualified and routed to optimize sales. Learn how in Ifbyphone’s new eBook, Marketer’s Guide to Qualifying, Routing, and Scoring Inbound Calls to Optimize Sales. It explains how marketers are rethinking campaigns to ensure calls are qualified and routed optimally to improve ROI

Learn how to:

  • Qualify inbound callers automatically to keep bad calls from reaching sales agents
  • Route callers to the right store, office, or agent right away to improve conversion rates
  • Score call quality and sales agent performance to learn what’s working and what isn’t

This guide also presents several case studies of how businesses and agencies have implemented these call management strategies to improve ROI. And it explains the different technologies available to help you do it.

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