How Customer Analytics & Insight Research Enrich Customer Journey Design

Length: 52 pages
Type: White Paper

IMB Customer Analytics White paper coverWhy do organizations seek to design effective multi-channel customer journeys? Because customers today demand it.

Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.

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IBM Customer Analytics White paper

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