The Future of Omnichannel Personalization

By: Sailthru
Length: 15 pages
Type: White Paper

Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.

Download a complimentary copy of “Advance to Next-Generation Personalization,” a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices

SAMPLE REPORT INSIGHTS

  • Firms are struggling to deliver relevance at scale
  • 2014 will be a move from personalization to contextualization
  • How to apply the right technologies to support contextualization efforts

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