Length: 12 pages
Type: White PaperCollecting customer preferences provides a unique opportunity to hear directly from your customer. However, preference collection methods often change quickly as new technologies become available as do the methods for communication and the type of messages being sent.
This whitepaper explains how collecting customer preferences provides companies with deeper insight into what’s important to their customers. You’ll learn how to adapt more flexibly to a changing technological environment. And, you’ll better understand the strategies and tools that result in higher customer engagement with brands.
This paper is designed for those who want to deliver a seamless customer experience by better understanding what drives their customers.
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