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Frito-Lay Readies Low-Carb Doritos, Tostitos

Frito-Lay Readies Low-Carb Doritos, Tostitos

Posted on January 20, 2004 by Chief Marketer Staff

Frito-Lay will launch low-carb Doritos and Tostitos this spring.

Doritos Edge and Tostitos Edge will be made with soy protein and fiber and should boost incremental sales for the flagship brands, which rack up combined U.S. sales of about $3 billion a year, per Frito. Marketing plans were not disclosed.

The Plano, TX-based snacks giant cut trans fat from all products last fall.

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