Free Coffee if You Keep Your Hands on the Wheel

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans 

April 12, 2024 by Danny Tomsett - AI in Marketing

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

April 5, 2024 by Kaylee Hultgren - Event Marketing

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

March 15, 2024 by Kaylee Hultgren - Apple Vision Pro

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year

March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing

How to Evaluate GenAI Tools: Considerations for Marketers

March 1, 2024 by Chief Marketer Staff - AI Marketing

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

February 2, 2024 by Daniel Cobb - Consumer Data Privacy

When AI-Generated Customization Goes From Personalized to Creepy

January 26, 2024 by Chief Marketer Staff - AI

Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival

January 19, 2024 by Rachel Boucher, Head of Content at Event Marketer - Adobe

How Three Brands are Using OOH to Amplify Gamification Strategies

January 16, 2024 by Andrew Turner - advertising

State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

January 12, 2024 by Chief Marketer Staff - Experiential Marketing

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

January 5, 2024 by Kaylee Hultgren - 2024 Marketing Challenges

Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies

January 5, 2024 by Chief Marketer Staff - Commerce Strategies

2023 Top Women in Marketing Honorees Revealed

December 14, 2023 by Chief Marketer Staff - 2023 Top Women in Marketing

Five Ways to Boost ROI Through CTV and OTT Advertising

December 8, 2023 by Chief Marketer Staff - Connected TV