financial concept, business and money

Posted on by Beth Negus Viveiros

Businessman presenting financial analysis with charts generated by big data displaying international success and dollar signs

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.