Kevin Adler, the former VP of sponsorships and events at Relay Worldwide, has left to form a marketing agency.
The agency, Engage Marketing, will focus on sponsorships, events and promotions, all with an eye toward engaging the consumer, Adler said in a statement.
Services fall under two categories: engagement consulting and engagement implementation.
The consulting area offers such services as message development, brand positioning and promotion concept development. Implementation services include sponsorship negotiation and management, event budgeting staffing and production as well as demonstrations and field marketing.
The agency is based in Chicago.