Best Sports Sponsorship or Tie-In

Posted on by webdesign
Buick Bracketball

AGENCY: Jack Morton Worldwide Detroit and London
CLIENT: Buick / General Motors
College Football Everywhere

AGENCY: The Marketing Arm
The Return of the King

AGENCY: Scout Sports and Entertainment
CLIENT: Burger King
UEFA Champions League Finals 2015

AGENCY: Octagon
CLIENT: MasterCard Global

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.