Best Cross-Channel Campaign

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Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Arizona Expedition- Let Yourself Go

AGENCY: Golf Digest Companies (Conde Nast)
CLIENT: Golf Digest & Arizona Office of Tourism
HP-Meghan Trainor ‘That Bass’ Tour

AGENCY: Infinity Marketing Team, Inc.
CLIENT: HP Pavilion x360 American Dream Sweepstakes

AGENCY: Quirk Creative
CLIENT: Western Union

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.