Best Campaign Targeting Millennials

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Absolut Electrik House

AGENCY: Sid Lee Amsterdam
CLIENT: Pernod Ricard, Absolut Vodka
Coffee-mate #coffeelife

AGENCY: Fluent
CLIENT: Coffee-mate
Fallout 4: The Most Groundbreaking Game Release of All Time

AGENCY: Fearless Media
CLIENT: Bethesda Softworks
The Target Union

AGENCY: Periscope
CLIENT: Target

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.