“Fem-vertising” Proves Skyrocketing Effectiveness

Posted on by Patty Odell

Pantene I'm Not SorryA new movement is marketing and advertising, “Fem-vertising” is a movement that is changing the way marketing unrealistically portrays women and girls.

Lane Bryant, Pantene, Nike, Under Armour and Always are examples of “Fem-vertising” success. This author lays out case studies of each and offers the results to prove out the success.

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