Edmund Lee (Bloomberg)
Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny. Bloomberg reports that running a video ad on Facebook’s site for one day will cost companies up to $2.5 million. Advertisers will initially have the ability to target these videos based on age and gender. Ads will be limited, partnerships will be forged with Twitter. Find out what you need to know.