Facebook Unveils Objective-Based Ad Buying and Reporting

Posted on by Chief Marketer Staff

Facebook for Business (Facebook.com)

Facebook cursorAs part of its continued efforts to simplify the process of buying and tracking the performance of ads on its social network, Facebook introduced the world to objective-based tools earlier this week. Now brands can start the ad buying process by answering a simple question: “What’s your advertising objective?


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone