Facebook and Nielsen in Data Collection Partnership

Posted on by Chief Marketer Staff

Robert Faturechi, Meg James (Chicago Tribune)

TVViewingonMobileFacebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the art of audience measurement into the digital age. The idea is to help marketers create better-targeted, more-efficient advertisements and promotions. Find out what you need to know.

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