Everything Old is New Again—And That’s What Millennials Love

Posted on by aiwpadmin

colonelPokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.

Brands are capitalizing on the emotional power of beloved brands and concepts from years gone by to connect with audiences this summer. Want proof? Just look at any child (or, let’s be honest, child at heart) roaming the streets and happily running down their phone battery searching for a Jigglypuff or a Psyduck. Reliving fond memories is the wave of the future.

On Forbes.com, Lauren Friedman explores the why connecting with beloved icons is the path to creating social bonds in an impersonal digital world.

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Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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