Evaluating MailChimp’s Mixed-Media Campaign

Posted on by Chief Marketer Staff

(The Daily Egg)

new-mailchimp-logo225It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media campaign, explaining what she liked and what she would have changed. Also in this article she highlights four reasons why integrating digital and physical formats makes brands more accessible.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.