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Targeting/Personalization

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Article

Aug. 20 2014




Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

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Article

Aug. 20 2014




Three Trends for Gaining a Competitive Edge

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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Article

Aug. 18 2014




Four Tips for Email Marketing Success

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

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Article

Jul. 18 2014




12 Tips for Better Responsive Design 1

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

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Article

Jul. 01 2014




Canada’s New Anti-Spam Law—What You Need to Know

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

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Article

Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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Article

Jun. 02 2014




Inbox Confidential

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

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Article

May. 15 2014




National Geographic Shifts to Less Frequent, More Targeted Email Strategy

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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Email

Article

Apr. 30 2014




Are Your Emails Getting Opened? Infographic

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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