Targeting/Personalization

Article

May. 22 2013

Major League Soccer Scores With Personalized Email

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...

Article

May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

Article

May. 07 2013

Social, Email Help Charity: Water Raise Awareness

More...

Article

May. 01 2013

Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...

Article

Apr. 30 2013

Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause. More...

Article

Apr. 30 2013

Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...

Article

Apr. 18 2013

Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...

Article

Apr. 04 2013

Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...

Article

Apr. 04 2013

CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance More...

Article

Mar. 22 2013

Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates. More...

Blogs & Opinions