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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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wegmans

Article

Sep. 02 2014




Emails We Love: Back to School Round-Up

Whether you’re happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

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Article

Aug. 20 2014




Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

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marketing automation

Article

Aug. 20 2014




Three Trends for Gaining a Competitive Edge 1

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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Article

Aug. 18 2014




Four Tips for Email Marketing Success

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

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email-envelope-screen-595

Article

Jul. 18 2014




12 Tips for Better Responsive Design 1

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

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Canadian_Flag

Article

Jul. 01 2014




Canada’s New Anti-Spam Law—What You Need to Know

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

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insurancenewsnet

Article

Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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grocer-355

Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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email-envelope-screen-595

Article

Jun. 02 2014




Inbox Confidential

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

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national-geographic-tiger-355

Article

May. 15 2014




National Geographic Shifts to Less Frequent, More Targeted Email Strategy

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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