One of public relations professionals
Stupid PR Watch: The Pitch from Catatonia
One of public relations professionals’ biggest complaints about reporters is we don’t return their calls or e-mails. It’s true. We often don’t respond. And the reasons vary. The pitch could be off target. It could be a case of bad timing. We may even find the pitch interesting, make a mental note to follow-up, and then get on deadline and forget about it. Or maybe the reason we didn’t call back is because the pitch put us into a catatonic state.
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